'Corona · No specialty'... Decreased TV sales rate in 2H

COVID-19 Q&A with A&V Livestream 11/24/21 In the second half of the year, TV shipments have been reduced in seasonal peak season, such as Black Friday and year-end events. It is a trend that has been opposed to the TV sales rate rising due to house cock culture due to Corona last year.

In the industry, weed Corona policy is normalized with the policy, and TV sales growth due to pan Demi have lost elasticity. On the other hand, the premium TV shipments are expected to be maintained.

According to the Market Research Agency Trend Force, TV shipments around the world, increased by 8.3% Qom, but 14.7% decreased by 14.7% compared to the previous year.

The decrease in 4Q is expected to continue. In the fourth quarter, TV shipments are expected to increase by 12.6% Qom to 5,913, but it is expected to decline 10.3% YoY.

The report said, The Corona 19 Pan Demo is gradually calmed down, and the sales of TV manufacturers in the second half of the second half of this year, said the daily life of Europe and North America is weak.

TV prices have influenced the reduction of shipments. TV panel prices have been added, but the price of the entire TV was soared as the prices of raw materials and logistics prices were rising. This is an analysis that TV demand was reduced by transferring to consumers.

■ Premium OLED TV market continues to grow... Next year, Samsung Electronics is also in Korea

On the other hand, Premium TV shipments such as OLED (organic light emitting diode) TV are expected to increase continuing. This year, OLED TV shipments are expected to reach 6.8 million units, 72.8% YoY.

In the OLED TV market, LG Electronics has increased by 91% higher than the previous year and has a leading to 60% market share. The second place is Sony, which receives the HELD panel from the LG display, and the third place is Panasonic. Japanese companies accounted for 53% YoY, and 20% of market share.

As Samsung Electronics will launch DOLED TVs from next year, the competition of OLED TV market will be more intensive.

Next year, TV shipments are slightly increased, and large TV strengths are expected to continue. The total TV shipments in next year are expected to increase by 3.3% more than this year. In particular, large-scale TV (including more than 65 inches), market share is expected to exceed 20% of the ever. Medium (40 ~ 59 inches) The TV market share is maintained at 55%, and the small (39-inch model) TV is expected to record a 25% share of 1.8%.

Trend Force said, The OLED TV supply is increasing, with the expansion of the production capacity of the LG Display Guangzhou production line, said Trend Force, said the OLED TV supply is increasing due to expansion of the production capacity of the LG Display Guangzhou.

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