Personal information that 'Google and Meta' broke… Requires for the range of collection by platform
It was pointed out that the platform needed detailed management and supervision of collecting and using 'behavior information' in order to prevent the user's demand for more than necessary personal information. Behavior information includes user's website and app visits and usage history, purchasing and search history. The National Assembly Legislative Investigation Division insisted on the 30th in a report on the protection of behavioral information in online customized advertising. The behavior of platform companies indiscriminately collecting user behavior information for customized advertising business is being captured. In July, Meta, which operates SNS Facebook and Instagram, tried to revise the Terms of Use of the domestic service and withdrew from criticism that there was a violation of the Personal Information Protection Act. The Personal Information Protection Committee also imposed a penalty of W69.2bn and W30.8bn on Google and Meta last month. It was a p...